Cost Per Engagement on Facebook

What is the cost per post engagement on facebook?

• Cost-per-engagement (CPE) bidding, also referred to as engagement-based pricing, is an internet advertising model where advertisers only pay when users actively engage with ads.

Example: Advertisers can pay for lightbox ads (a type of expandable ads that can expand to a very large size) on a CPE basis, which means that publishers generate earnings from lightbox ads when users choose to engage with the ads, e.g., by hovering over them for two seconds to expand the ads.

Another example of engagement-based pricing allows advertisers to pay only when the user clicks on an ad and spends more than 15 seconds reading the landing page

What is a post engagement on Facebook?

• Engagement on Facebook is when people perform actions on your Page. They may like a post, click on a link or comment on an image for example. With Facebook Insights, engagement is defined as post clicks, likes, shares, and comments.

Post Engagement

• The total number of actions that people take involving your ads.

How It's Used

• Post engagement indicates that your ads are relevant to your target audience, which helps your ads perform better. When people see ads that are relevant to them, they're more likely to interact with those ads. This metric lets you measure these interactions and compare them to engagement from other ads or campaigns.

How It's Calculated?

• Post engagement includes all actions that people take involving your ads while they're running. Post engagements can include actions such as reacting to, commenting on or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link.

Three Reasons Why Cost per Engagement Advertising Rules:

1. CPE Advertising Gets More Attention

2. Publishers that support CPE have more Pull with their Audience

3. CPE advertising promises better Accountability

How much does it cost to advertise on Facebook?

The long answer is that Facebook advertising cost can be anywhere from $0.16 to $1.00+ per click, depending on your industry, the size of your audience, and the quality of your ad.

Understanding Facebook Ads Cost-Per-Engagement Metric

These engagement stats usually include the number of:

• Comments on Page Posts

• Link Clicks

• Page Likes

• Page Photo Views

• Page Post Likes

• Page Post Shares

In addition to these individual stats, Facebook provides the total number of Actions and the cost-per-post-engagement (which can also be called your cost-per-action).

To calculate the cost-per-engagement Facebook simply takes your total spend and divides it by the total number of engagement actions.

10 Ways to Boost Facebook Engagement

1. Show your Personality - Social media is just that -- social! And everything you post for your business on Facebook should portray your company's personality.

2. Ask Questions - Asking your fans questions & using fill-in-the-blank posts are some of the easiest ways to get people to engage with your posts.

3. Use Images - If you're trying to get more engagement, images are great to tell stories quickly & powerfully -- and thereby get more exposure in the news feed.

4. Provide an Inside look at your Company - One cool thing about using Facebook as a marketing tool is the way it lets you promote your business without appearing overly promotional.

5. Stay specific - Pay attention to what types of content your fans respond to -- and also what posting times tend to get more comments, Likes & shares.

6. Use your fan’s content - Social media is a sharing economy. Sharing is how we build relationships with fans & influencers -- and also provide breaking news to our followers.

7. Keep post simple - Sometimes a simple text-only status update will go LARGE!

8. Be persistent - I think this one's all about posting useful content with a consistent voice that your community knows.

9. Love your Followers - There's nothing like some fan love to get your community talking! And sometimes love comes in the form of mere recognition -- which your page can do by sharing the posts & content your fans leave on your page.

10. While posting relevant content & driving traffic to your website is key -- occasionally you've just got to have some fun.

Steps to Boost Facebook Ads

1. Get Started

2. Go to the post you want to promote. This can be a new post or an existing one on your Page’s Timeline.

3. Click Boost Post in the bottom right-hand corner

4. The ad will be automatically created from your post

Choose your Audience

Next, decide who you'd like to see your post:

• If you select People you choose through targeting, you’ll be able to specify the people you show your boosted post to. Then, refine their locations, ages, genders, and interests.

If you select People who like your Page and their friends, your boosted post will only be visible to those people. Note: this option is available if at least 50 people like your Page.

Choose your Budget

1. Set your maximum budget. You can spend as much or as little as you want. We’ll give you an estimate on the number of people you’re going to reach depending on the amount you set.

2. Choose your duration. Your post is automatically boosted for one day, but you can select up to 7 days.

3. Click Boost