How to Write a Good Product Title

Make a clear, compelling first impression by writing a great title for your item.

Here are some elements of an effective title:

1. Use descriptive keywords to clearly and accurately convey what you're selling. You can use up to 80 characters.
2. Include the item's brand name, artist, or designer.
3. Include item specifics. For example, include size, color, condition, and model number.
4. State exactly what your item is, even if your title repeats the category name.
5. Don't use multiple synonyms or plurals. It's not needed for search and may make your title less attractive to buyers.
6. Omit punctuation marks and asterisks.
7. Don't include words like "wow" or "look." Buyers don't search for words like these.
8. Use correct spelling.
9. Don't worry about creating a grammatically correct sentence.
10. Don't overuse acronyms.
11. Don't use all caps.

What to Avoid in Your Product Title

Follow these guidelines when writing your title:

1. Don't include false or misleading information.
2. Don't include website addresses, email addresses, or phone numbers. The exception is the sale of domain names.
3. Don't use profane or obscene language.
4. Don't use the following words in an attempt to market or advertise your item: Prohibited Banned Illegal Outlawed
5. Don't use any other descriptive word that may bring into question the legality of an item by either governmental or eBay standards.
6. Don't include brand names other than the specific brand name used by the company that manufactured or produced the item you're listing. This is called keyword spamming and isn't allowed on eBay. These types of listings will be ended and the insertion fee for the listing automatically credited.