Choose the best online platform
Today, it is essential to have an online portfolio of your designs. There are various platform technologies where you can show your portfolio depending on your specialization. For an industrial/product designer, one of the best sites today is Disignir.com. Not only can you display your designs, but they offer free marketing solutions and launching your brand site at no cost. They also have factory search engine where you can look for a manufacturer. It is an all-in-one place for your need
Brand Story
The story is a framework for your business. It is what makes your existence today and of the future. Provide a simple yet meaningful description about your business. Your brand story must be connected to your customers. This will build a trust and credibility for your audience.
Behind-The-Scenes
Show your customers how your designs come into reality. Provide photos or video while working on the product. This aims to show how meticulously you work on the end-product.
Update Photos of Design
Don’t get stuck on photos of your designs three or five years ago. Remember that time is changing as well as trend. While the process and your works keep innovating, let your work speak for itself. Update photos of your work on your portfolio and keep adding work consistently.
Testimonials
Your customer’s opinion matters. It serves as your motivation for doing a great job. Publish testimonials on how your customers appreciate your work. This allows other visitors to patronize and buy your product. It will also build credibility and trust with other.
Write and Update the Blog
With the constant changing of marketing technologies, comes an inexpensive way of communicating with your current and future customers, blogging. Through great content and consistent updates of your blog, you’re boosting traffic for your websites’ visibility.
Promote Portfolio via Social Media
Social Media is an essential communication tool for your audience. This is the epitome of free digital marketing. Create an opportunity to promote your portfolio with your current and future customers. Great content will increase brand awareness of your product by sharing & liking your page.